Communication
- Japanese SNS Activities by Market Sector
About 3 years ago, I found myself doing some SNS based PR work for my friends, and one project lead to another. It has been exciting and fun to be involved within this new ground, and like everything else before in my life, work came in not as result of formal education, but learning by […]
...- 02 Feb, 2012 | Comments Off
- Mentoring
Recent posting by Sonic Rim’s Uday Dandavate on Anthrodesign group mail caused me to think about my own experience with search for mentor. (Thank you, Uday!) About 7 years ago, I felt a keen need for a mentor of my own gender. Maybe it was because of “coaching” boom in Japan at that time, and the […]
...- 31 Jan, 2012 | Comments Off
- Research conducted in Tokyo now
Product/service development, design research related people like ethnographers, interview moderators, recruiters, coordinators, interpreters, etc. have been keeping busy in Tokyo since latter part of last year, as overseas companies are again very interested in researching Japanese market. After the Great Eastern Japan Earthquake in March 11, 2011, it has of course been an interesting study […]
...- 28 Jan, 2012 | Comments Off
- History is no longer created by limited few writers
Joe Paterno, former football head coach at Penn State, passed away last Sunday. Because of his position, power and influence he had over the past decade, so many people has been reacting in various ways over what has been called the biggest US college scandal and the way Penn State fired Paterno unceremoniously to handle […]
...- 25 Jan, 2012 | Comments Off
- Recent Ethnography Research, Particularly of Recruitment Challanges in Japan
Over the past three years, I have become more and more concerned with the difficulty in creating highly exciting learning session for foreign inspiration/innovation seeking customers of both design companies and end user companies. It has a lot to do with recruiting process for people to research. I see following problems in recruiting, some of […]
...- 22 Jan, 2012 | Comments Off
- Identity integrity of adults and children in internet world, physical world
Having children was the best thing I have ever done. Ever since my first son was born 26 years ago, my children taught me more than anybody else I know. Living together with mother-in-law, husband and children was the next best thing. As researcher, I would always be stimulated. One of the most amazing things my […]
...- 22 Dec, 2011 | No comments yet
- Reasons for manufacturers to have physical shop in internet shopping era
Amazon package has become a part of everyday life for Japanese living in Tokyo area. Like Starbucks, it has come to be recognized without any sort of mass media advertisement. In advanced countries, combination of IT, logistics, e-money (including credit card), good packaging, and other factors made Internet shopping easy, satisfying, and mostly safe. So […]
...- 08 Dec, 2011 | No comments yet
- Social Media Balance Out Traditional Media, And Japanese Responsibility Starts at The Bottom
6 weeks after the Great Eastern Japan Earthquake, NHK online news announced that 27,931 people are dead or missing, and over 136,000 people are still living in evacuation in extreme hardship at Miyagi, Iwate, and Fukushima prefectures. As the rest of Japan slowly but steadily recover from the earthquake, recovery is still far away for […]
...- 18 Apr, 2011 | No comments yet
- Eating Plum Blossom Off The Tree Branch
“Eat it, eat it!” my husband said. So I think for the first time in my life, I ate (or at least acted like I did) a plum blossom off a tree branch. We were having a long walk today along Hayase River. We passed by small factories, vegetable gardens, houses big and small, elementary […]
...- 29 Jan, 2011 | 1 comment
- Starting up design essay project
14 years ago, I attended Yoshiko Sakurai’s seminar for small business audience. She said, when you read a book, have a pen or pencil in your hand, and underline the parts that means something to you. If you do that for 10 years, you will be standing here instead of me, giving seminar about the […]
...- 19 Nov, 2010 | No comments yet
