Whoever Makes the Most Mistakes Wins: The Pardox of Innovation by Richard Farson and Ralph Keyes
This is an unusually seductive approach: making cosmetic changes that give the appearance of dynamic change without requiring any fundamental revision in the way business gets done. SEnding employees to seminars on innovation. Hiring consultants to create new corporate names and logos. Offering cappuccino in the commissary. Some staid organizations note that livelier ones have a lot of scruffy employees who can sometimes be seen throwing Frisbees outside company headquarters. Hence, they loosen their dress codes and encourage employees to be more playful. Without a deep and genuine interest in promoting change, such cosmetic efforts seldom have the desired effect.