“Perception is reality”

I was reading tompeters.com, "Current Cool Friend Interview", and Lou Carbone is talking about how Ray Kroc understanding emotional needs of customers.  Carbone is talking about marketing, but it applies for people in general.  For most of us, most of time, "perception is reality".  It is so about workplace design.  It is so about how a company treats its employee. 

Most common perception I run into lately is:  The company don’t care about me, because it doesn’t  want me hanging around at the office.   It doesn’t understand my need to feel that I belong someplace in physical sense.

As a matter of fact, most of the time, the company does care.  But here it is:  "perception is reality".

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