The secret of all true persuasion is to induce the person to persuade himself. The chief task of the persuader, therefore is to induce the experience. The rest will take care of itself.
Inclueincing Human Behavior, H.A. Overstreet, 1925
“Experience design” has been a hot and new trend for about a year now in Japan. In Influeincing Human Behavior by H.A. Overstreet, copyrighted 1925, it’s all in there.
FUJIKO SUDA 