Effective Japanese – English Interpreting

People I know label me as a researcher with great language skills.But my unique and best skill that stands out above others is simultaneous interpreting, going from Japanese into English.Recently I had the opportunity to interpret for an event to learn about Japanese culture, with about 55 Japanese and 25 foreign guests.I was responsible for… Continue reading Effective Japanese – English Interpreting

Causes of Lifestyle Disease in Japan

I've been given the opportunity to interpret for two different clients in their research for lifestyle disease in Japan.It was like being paid well for attending an intense one month crash course.The topic was on lifestyle disease (called seikatsu shukan byo, life habit disease, in Japan), but it made me think of why Japanese people… Continue reading Causes of Lifestyle Disease in Japan

Marketing And Marketing/Design Research Perspective on Japan as “Aged Society”

For some time, we heard the warning cries from critics and journalists about Japan's rapidly aging population. Well, it has happened. We are now "Aged" society.  Japan has more old people who are over 65 than young people who are under 14. Now what? Society is always changing, and it will now change following the… Continue reading Marketing And Marketing/Design Research Perspective on Japan as “Aged Society”

Outliers: The Story of Success

I have a habit of re-reading the books I find I like and worthwhile over and over again. Outliers by Malcolm Gladwell is one of those books. Gladwell talks about how sheer time one spends doing the thing she enjoys are directly tied with achievements and success tied to that activity. The example he used… Continue reading Outliers: The Story of Success

Japanese SNS Activities by Market Sector

About 3 years ago, I found myself doing some SNS based PR work for my friends, and one project lead to another. It has been exciting and fun to be on this new ground, and like everything else before in my life, work came in not as result of formal education, but learning by reading… Continue reading Japanese SNS Activities by Market Sector

Research conducted in Tokyo now

Product/service development, design research related people like ethnographers, interview moderators, recruiters, coordinators, interpreters, etc. have been keeping busy in Tokyo since latter part of last year, as overseas companies are again very interested in researching Japanese market. After the Great Eastern Japan Earthquake in March 11, 2011, it has of course been an interesting study… Continue reading Research conducted in Tokyo now

History is no longer created by limited few writers

Joe Paterno, former football head coach at Penn State, passed away last Sunday. Because of his position, power and influence he had over the past decade, so many people has been reacting in various ways over what has been called the biggest US college scandal and the way Penn State fired Paterno unceremoniously to handle… Continue reading History is no longer created by limited few writers

Recent Ethnography Research, Particularly of Recruitment Challanges in Japan

Over the past three years, I have become more and more concerned with the difficulty in creating highly exciting learning session for foreign inspiration/innovation seeking customers of both design companies and end user companies. It has a lot to do with recruiting process for people to research. I see following problems in recruiting, some of… Continue reading Recent Ethnography Research, Particularly of Recruitment Challanges in Japan

Identity integrity of adults and children in internet world, physical world

Having children was the best thing I have ever done. Ever since my first son was born 26 years ago, my children taught me more than anybody else I know. Living together with mother-in-law, husband and children was the next best thing. As researcher, I would always be stimulated. One of the most amazing things… Continue reading Identity integrity of adults and children in internet world, physical world

Reasons for manufacturers to have physical shop in internet shopping era

Amazon package has become a part of everyday life for Japanese living in Tokyo area. Like Starbucks,  it has come to be recognized without any sort of mass media advertisement. In advanced countries, combination of IT, logistics, e-money (including credit card), good packaging, and other factors made Internet shopping easy, satisfying, and mostly safe. So… Continue reading Reasons for manufacturers to have physical shop in internet shopping era

Social Media Balance Out Traditional Media, And Japanese Responsibility Starts at The Bottom

6 weeks after the Great Eastern Japan Earthquake, NHK online news announced that 27,931 people are dead or missing, and over 136,000 people are still living in evacuation in extreme hardship at Miyagi, Iwate, and Fukushima prefectures. As the rest of Japan slowly but steadily recover from the earthquake, recovery is still far away for… Continue reading Social Media Balance Out Traditional Media, And Japanese Responsibility Starts at The Bottom

Eating Plum Blossom Off The Tree Branch

"Eat it, eat it!" my husband said.  So I think for the first time in my life,  I ate (or at least acted like I did) a plum blossom off a tree branch. We were having a long walk today along Hayase River.  We passed by small factories, vegetable gardens, houses big and small, elementary… Continue reading Eating Plum Blossom Off The Tree Branch

Starting up design essay project

14 years ago, I attended Yoshiko Sakurai’s seminar for small business audience. She said, when you read a book, have a pen or pencil in your hand, and underline the parts that means something to you. If you do that for 10 years, you will be standing here instead of me, giving seminar about the… Continue reading Starting up design essay project