Happiness of Being a Part of Whole

I realize I have been writing philosophical things a lot.I will resist my inner voice that says "Don't embarrass yourself by writing self righteous stuff," and continue writing. Reality will visibly appear the same to the every human eyes.If I am looking at a cat from exact same angle, our eyes will perceive it in… Continue reading Happiness of Being a Part of Whole

“The opposite of sadness is not happiness”

The lesson 2 of Positive Psychology class at the Penn State University World Campus started with these words: Did you know that the opposite of sadness is not happiness? The opposite of sadness is actually...the absence of sadness.What this means is that if you could get rid of everything that is making you sad, you… Continue reading “The opposite of sadness is not happiness”

Marketing And Marketing/Design Research Perspective on Japan as “Aged Society”

For some time, we heard the warning cries from critics and journalists about Japan's rapidly aging population. Well, it has happened. We are now "Aged" society.  Japan has more old people who are over 65 than young people who are under 14. Now what? Society is always changing, and it will now change following the… Continue reading Marketing And Marketing/Design Research Perspective on Japan as “Aged Society”

Research conducted in Tokyo now

Product/service development, design research related people like ethnographers, interview moderators, recruiters, coordinators, interpreters, etc. have been keeping busy in Tokyo since latter part of last year, as overseas companies are again very interested in researching Japanese market. After the Great Eastern Japan Earthquake in March 11, 2011, it has of course been an interesting study… Continue reading Research conducted in Tokyo now

History is no longer created by limited few writers

Joe Paterno, former football head coach at Penn State, passed away last Sunday. Because of his position, power and influence he had over the past decade, so many people has been reacting in various ways over what has been called the biggest US college scandal and the way Penn State fired Paterno unceremoniously to handle… Continue reading History is no longer created by limited few writers

Big topic: Are we born to run?

I took my sons on edu-vacation last December, but one of the thing that I treasure from the trip is not what we did together, but the encounter with Christopher McDougal's thoughts. My 16 year old was having his English lesson with a tutor at Starbucks at Barnes and Noble in San Jose, and I… Continue reading Big topic: Are we born to run?

Longing for beautiful, long life, things that fulfills human needs

People who live long lives begin to yearn for things at some point in their lives, things that fulfill the human needs. For us, the aging population in Japan, who had good active lives, the desire for such things grow. We no longer want to clutter our lives with objects that titillate our senses, perhaps… Continue reading Longing for beautiful, long life, things that fulfills human needs

Sandwich generation

Gretchen Addi and I both have older children and aging parents to take care. She said we are of sandwich generation. Our parents did not have to think much of how to die. Living long was good thing. Living long, and enjoying the fruits of life. Like most of things in our lives, things do… Continue reading Sandwich generation

Researching the aging market in Japan

Japan has had more elderly people aged over 65 than younger people aged 15 and younger since 1997. Above graph shows other countries are following the same trend as in Japan.  What does this mean to me?  As a 50-year old, it is about ME.  And as a researcher, I am tremendously interested in what… Continue reading Researching the aging market in Japan