"Eat it, eat it!" my husband said. So I think for the first time in my life, I ate (or at least acted like I did) a plum blossom off a tree branch. We were having a long walk today along Hayase River. We passed by small factories, vegetable gardens, houses big and small, elementary… Continue reading Eating Plum Blossom Off The Tree Branch
Tag: marketing research
Creating best fit workplace
Mike Abelson and Yuri Shimizu's Research is inspiring. Their ability to capture the spirit of things is amazing. I am stingy when it comes to spending my own money, but they make things so well, I end up buying them despite their price. I was inspired by their booklet , AT Work. I have found… Continue reading Creating best fit workplace
New Year in Japan
New Year's day is a big holiday in Japan, and traditionally, there are decorations that are associated with the New Year like pine branch, cut bamboos, woven dried rice stalks. I vaguely thought of the decrease in these decorations at homes and cities for the last few years, but this year, I became aware of… Continue reading New Year in Japan
The Residence Inn, Starbucks, McDonald’s
http://www.flickr.com/photos/projectkobo/5262526291/in/photostream/ This was the longest stay for me and my family at a hotel. For 15 nights, 16 days, we stayed at the Residence Inn in Campbell, California. In the past, for this length of stay away from home, I would seek out short term rental of a furnished apartment, but taking past lessons about… Continue reading The Residence Inn, Starbucks, McDonald’s
Sandwich generation
Gretchen Addi and I both have older children and aging parents to take care. She said we are of sandwich generation. Our parents did not have to think much of how to die. Living long was good thing. Living long, and enjoying the fruits of life. Like most of things in our lives, things do… Continue reading Sandwich generation
Researching the aging market in Japan
Japan has had more elderly people aged over 65 than younger people aged 15 and younger since 1997. Above graph shows other countries are following the same trend as in Japan. What does this mean to me? As a 50-year old, it is about ME. And as a researcher, I am tremendously interested in what… Continue reading Researching the aging market in Japan
Things reveal themselves if we become interested
For about 7 years, I had firsthand experience in taking part in crunching numbers at a business unit. Before doing that, all the education I had was taking a course in accounting in college and all the actual experience I had in accounting and finance was managing my own young, small family finance. It was… Continue reading Things reveal themselves if we become interested
User segmentation, profiling is dangerous
I've learned about Feargal Quinn's Crowning the Customer through reading Tom Peters blog a few years back.  It's a classic. I read it over and over, and each time, I am inspired on different pages. What I was inspired this time was what Mr. Quinn wrote about "seeing customer as people". He encouraged his workers… Continue reading User segmentation, profiling is dangerous
Starting up design essay project
14 years ago, I attended Yoshiko Sakurai’s seminar for small business audience. She said, when you read a book, have a pen or pencil in your hand, and underline the parts that means something to you. If you do that for 10 years, you will be standing here instead of me, giving seminar about the… Continue reading Starting up design essay project
FUJIKO SUDA 